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Applied Genetics

MARKETING STRATEGY

GeneThera’s goal is to focus on the international markets, primarily South America, for the commercialization of its animal testing platform.

We have established our first molecular diagnostic laboratory in Mexico. It is our intention to set up a network of laboratories in Northern, Central and Southern Mexico

Our marketing approach is to align ourselves with both the private sector and government agencies.

Applied Genetics, a majority owned subsidiary of Genethera Inc. is a molecular diagnostic company located in Monterrey Mexico. Applied Genetics focuses in the commercialization of molecular testing for Johnes Disease. The Company is located in a 2500sq feet laboratory facility in San Pedro Garza, the most affluent and prestigious business location in Monterrey. Several of Mexico’s largest Companies, such as Cemex and Carlos Slim”s Telcel are also located in San Pedro

Applied genetics is closely working with the largest Mexican University, the National University of Mexico, on validating Johnes disease molecular testing. Goal of this validation study is to obtain Mexican Government approval of the Johne’s molecular test.

Applied Genetics laboratory is outfitted with state of the art technology to ensure validity of results.

Sample collection, delivery procedure sets, and laboratory procedures are stringently implemented.

 


Applied Genetics employs GeneThera HERDCHECK™ proprietary technology for the molecular testing of Johnes disease

Samples are collected using a field collection system (FCS) which includes specific collection tubes, and ship to Applied Genetics laboratory

The major features of the testing system are:

High throughput system

Capable of more than 20,000 tests/month.

Highly defined and structured testing system.

Proprietary Real Time PCR technology.

Applied Genetics is the only molecular diagnostic laboratory, in Mexico that test for Johnes disease using this technology platform